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Importance of Mobile Marketing for Ecommerce Business

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Businesses need to adapt the marketing techniques that are customer-centric and technologically up-to-date to make pace with the changes happening around the market and to remain in the market for a long run. In the modern era where 70% of the population owns a mobile phone, mobile marketing unlocks great opportunities for the brands on a scale never before seen. Mobile-centric Magento marketing methods allow marketers to reach a larger audience in a way that is real-time and personal. With the rise of smartphones and tablets, population of people browsing internet through mobile devices is increasing. Nearly 70% of the population access internet via their mobile devices. The number of tablets outnumber personal computers across the world. Following the great changes taking place at the international level, marketers must adapt the mobile marketing methods to grow their ecommerce business. Why Mobile Marketing is Important? Global ecommerce industry is growing, driven