Importance of Mobile Marketing for Ecommerce Business

Businesses need to adapt the marketing techniques that are customer-centric and technologically up-to-date to make pace with the changes happening around the market and to remain in the market for a long run. In the modern era where 70% of the population owns a mobile phone, mobile marketing unlocks great opportunities for the brands on a scale never before seen. Mobile-centric Magento marketing methods allow marketers to reach a larger audience in a way that is real-time and personal.

With the rise of smartphones and tablets, population of people browsing internet through mobile devices is increasing. Nearly 70% of the population access internet via their mobile devices. The number of tablets outnumber personal computers across the world.

Following the great changes taking place at the international level, marketers must adapt the mobile marketing methods to grow their ecommerce business.

Why Mobile Marketing is Important?

Global ecommerce industry is growing, driven largely by increased adoption and use of mobile devices. Mobile interaction is now an integral part of the customers’ journey throughout the process with your brand. More consumers are attached to their mobile devices than ever before. Nearly 79% of smartphone users have their devices near them for all but two hours of their waking day.

User-Controlled Marketing

The best thing about Magento Mobile App Marketing is that it is user-controlled and works on the simple method -consumer is the king of the market. This means the user has total control over the whole marketing process and can accept, deny, or block the marketing efforts to reach to him. Following great control of users over the marketing, it is becoming a synonymous with the good user experience. The importance of mobile devices is increasing to such an extent that even Google now gives more preference to websites that are mobile friendly.

Mobile-Friendly Sites Rank Higher

According to Google’s recent algorithm updates, websites with mobile-friendly design are likely to achieve better ranking over search results in comparison to those that aren’t designed for mobile users. The update resulted in businesses rushing to ensure their websites didn’t fall victim to the Google apocalypse. According to the leading search engine, if your website doesn’t look, perform and read well on the mobile devices, its search engine ranking will be affected. Simple as that. This ensures your mobile marketing strategy includes developing a responsive website that is designed to perform well on mobile devices for improved search engine ranking.

Mobile Marketing Reaches A Broader Market

At the time when the world has a population of over 7.2 billion, over 7.22 billion mobile devices are already available in the world. This clearly shows that there are more mobile devices than the people and the number of mobile devices is growing five times faster than the human population. More powerful and less expensive mobile devices are launched each day, which means your message has a great possibility to reach to a broader marker. Marketers have a great opportunity to put your marketing message into the hands of your target consumers. 

Mobile Will Change the Way People Consume Content

Mobile technology not only changes the way people browse internet and how they complete checkout process online, but also allows people to consume more content than ever. Following the changing trends, brands are racing to understand how they can use mobile marketing strategies to connect with customers and sell