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Showing posts from 2017

Top 5 Challenges Only Online Retailers Would Know

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In today’s digital marketplace, global is the new local. With the global market continue to expand, online business owners are offered great opportunities. But, it also brings some set of challenges that only an online retailer may know. Getting onboard to the eCommerce marketplace might seem like a piece of cake, allowing them to make sustainable revenue.   Competition is just one side of the marketplace as there are many other big challenges that online retailers face while selling on marketplace eCommerce platforms.   Less Flexibility in Moving Price    When you’re selling something to the buyers, they’d want to get things as cheaper as they can. This is why the pricing is one of the factors that will determine your success in a marketplace. Its importance increases to a great extent when you are dealing with commodities like electronics, apparel, home decor and so on. The competition puts online retailers in a dilemma on how much discount may be given for the global bu

Proven Techniques That Motivate Customers To Spend More

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Every online shopping business has some goals—make money with sales. However, motivating customers to part with their hard-earned money isn’t that simple, especially when the competition is higher than ever. However, there are certain techniques that have been proven to encourage customers to spend more money and visit your platform again. Let’s take a look at the 3 simple yet impressive techniques for increasing your eCommerce revenue and sales. Limited Time Offers “ Customer procrastination is the enemy of sales .” Today, we are living in a highly competitive world and customers always looking for something amazing at a cheaper cost. They always want to wait a little longer to make the purchase. If you’re unable to make the buy the product, then you’ve got a lot of work to do to get them back to complete the checkout. Limited time discount offers are always encouraging, igniting a sense of eagerness to grab the offer before it ends. If you are running the store on M

Top Five Digital Marketing Trends Of The Future

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Following the great number of Ecommerce website development and people buying from them to a great extent, it has initiated a new era in marketing – Digital Marketing. It’s the next generation of cold calls, trade shows, and canopies. Digital marketing, in the year 2016 has gained great traction and has successfully made its way towards success in 2017 as well. Several small, medium and large scale businesses are promoting their products and services in the international marketplace by implementing various digital marketing strategies. With more companies flocking over the Internet, users’ preferences are likely to change in the coming years to filter the huge amount of data. Our experts have investigated the digital marketing trends and come up with the top five reliable and promising trends for successful business promotion on virtual world. Social Media It’s no secret that social media makes a great impact on the users’ buying decisions. In the coming years, the big

Most Common SEO Mistakes To Avoid

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Your efforts of developing a vibrant, user-friendly, and rich-featured eCommerce store can go in vein if it’s unable to reach your target audience. Hence using the Magento Search Engine Optimization is your best bet to get the organic traffic to your website and to increase brand awareness on virtual world. If you have already hired a team of professional SEO experts, but still you are not getting right visitors, then it’s the time you look into the techniques being used for your website’s digital marketing techniques. Thousands of online shopping websites are introduced daily making the competition tough, effective SEO campaign is required. Here are some common mistakes you should avoid: Wrong Keywords Keywords are the soul of digital marketing campaign. If you’re using the wrong keywords, then the whole campaign is likely to go in vein as your target audience can’t find you online. Wrong keyword selection will lead you nowhere. Make sure your digital

Top 4 Ways To Use SEO & Paid Search Together

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Today, the competition in the eCommerce marketplace is higher than ever before with many leading giants already enjoying the top positions. Entering the marketplace can be tough for the newbies, but even tougher is to survive in the cut-throat competition. Using premium Magento extensions , innovative designs, attractive offers, etc., can be a solution, but there’s nothing better than using the perfect combination of Search Engine Optimization and Paid Search or PPC. Attracting more visitors to an eCommerce business is the main concern of any online retailer and SEO and PPC are the only effective ways of doing the same frankly. While SEO is extremely low costing, it takes time to produce results and PPC may be quite costly but yields quick results. Earlier, both the processes were used separately, but the time has changed and now they have been brought together for better website rankings. Here are some amazing tips to use PPC and SEO together for better search results.

Challenged with Magento & How to Overcome Them

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For a small eCommerce business to thrive amidst the competition, it’s important to be technically sound and perform better to avoid the bounce rate. And of course the base of the technical infrastructure of the business is the platform they are based on. Magento happens to be one of the most dominating platforms these days, thanks to the amazing performance and wide range of Magento extensions . In spite of being one of the most well established eCommerce platforms, you are still bound to face some challenges during the development.  Here we’ll discuss some of the common hurdles an eCommerce store might come across during custom development and how you can overcome them. Migrating to newer version If you are already running an online store, it can be a little cumbersome for you to move to the newer version of Magento. While many of us might consider being on the existing version, but it is crucial keeping in mind the security and the advanced technology it offers. Upgrad

Amazing Ways To Increase Customer Trust

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Trust plays a vital role in the successful career of your online shopping business and helps increase your conversion rate. Building a level of trust with your customers is vital as they’re going to buy from a brand that they know from their desktop of mobile device only. And because there’s no shortcut to making this work, it takes time and patience. Making shopping convenient with Magento extensions and delivering quality products are some very important factors of making buyers believe on your brand along with some other crucial factors. First, understand that eCommerce acquires a lot of data. Keep things simple when gathering information while asking visitors to sign-up for newsletter or profile creation like name, email address etc. However, many retailers are collecting further data, such as birthdays and location. During the checkout process, more personal details may be required such as address, delivery address, card details, security number, email address,