Top 4 Ways To Use SEO & Paid Search Together

Today, the competition in the eCommerce marketplace is higher than ever before with many leading giants already enjoying the top positions. Entering the marketplace can be tough for the newbies, but even tougher is to survive in the cut-throat competition. Using premium Magento extensions, innovative designs, attractive offers, etc., can be a solution, but there’s nothing better than using the perfect combination of Search Engine Optimization and Paid Search or PPC.

Attracting more visitors to an eCommerce business is the main concern of any online retailer and SEO and PPC are the only effective ways of doing the same frankly. While SEO is extremely low costing, it takes time to produce results and PPC may be quite costly but yields quick results. Earlier, both the processes were used separately, but the time has changed and now they have been brought together for better website rankings.

Here are some amazing tips to use PPC and SEO together for better search results.

Keyword Expansion

Use free tools to check the most effective keywords that are driving more visitors to the site. Tools like Google Webmaster and Google Analytics can be helpful even for those who’re having no technical knowledge. Check if the top keywords are not present in your PPC campaign, add them and see the magical results. Also use them in your Magento SEO campaign for added benefits.

Using AdWords tool is another recommended tool as this helps in determining whether the traffic is worth the costing or not. It’s good that you start creating content based on the highest converting paid keywords for increasing rankings in SERPs.

Leveraging the Benefits of Compelling Copy

When launching the PPC campaign, you need best performing ads in terms of conversion rate and click through rates. Using engaging, attractive and smart headlines brings you better results. These crisp headlines can be used in the title tags and meta-descriptions, while creating content.

Try the copies from top resulting PPC campaigns to gain additional results. See how you can create your PPC content in the best manner.

Adopt Unique Content Ideas

In Magento Search Engine Optimization, content is regarded as king, but before you launch the campaign and create content around a keyword, try testing the same with PPC initially. If it’s getting great results in paid campaigns, then it has great scope or working for SEO as well.

If, unfortunately, you don’t see noteworthy results in PPC then there is no point in investing time and efforts on the content. Testing with PPC is always recommended as this offers immediate results.

Combination of Organic & Paid Links

According to researchers, internet explorers are likely to click on the paid link when they see the listed organic link. For some people, this might seem to be counter-intuitive, but it is also found to be true that without top results in organic rankings, PPC will not show great results.

Being on the first page is important. Remember, the higher the ranking better it is for the future of the website. So, using a perfect combination of organic links and paid links is what really matters for getting the clicks in the way you want.

With the above mentioned simple steps, improving the SEO and PPC results is easier than using one at a time.