Posts

Showing posts from February, 2017

Most Common SEO Mistakes To Avoid

Image
Your efforts of developing a vibrant, user-friendly, and rich-featured eCommerce store can go in vein if it’s unable to reach your target audience. Hence using the Magento Search Engine Optimization is your best bet to get the organic traffic to your website and to increase brand awareness on virtual world. If you have already hired a team of professional SEO experts, but still you are not getting right visitors, then it’s the time you look into the techniques being used for your website’s digital marketing techniques. Thousands of online shopping websites are introduced daily making the competition tough, effective SEO campaign is required. Here are some common mistakes you should avoid: Wrong Keywords Keywords are the soul of digital marketing campaign. If you’re using the wrong keywords, then the whole campaign is likely to go in vein as your target audience can’t find you online. Wrong keyword selection will lead you nowhere. Make sure your digital

Top 4 Ways To Use SEO & Paid Search Together

Image
Today, the competition in the eCommerce marketplace is higher than ever before with many leading giants already enjoying the top positions. Entering the marketplace can be tough for the newbies, but even tougher is to survive in the cut-throat competition. Using premium Magento extensions , innovative designs, attractive offers, etc., can be a solution, but there’s nothing better than using the perfect combination of Search Engine Optimization and Paid Search or PPC. Attracting more visitors to an eCommerce business is the main concern of any online retailer and SEO and PPC are the only effective ways of doing the same frankly. While SEO is extremely low costing, it takes time to produce results and PPC may be quite costly but yields quick results. Earlier, both the processes were used separately, but the time has changed and now they have been brought together for better website rankings. Here are some amazing tips to use PPC and SEO together for better search results.