Top 3 Mistakes Businesses Make for Mobile App Marketing

Mobile is the future! And there’s no surprise it has successfully changed the landscape of consumerism in a few short years. Whether it’s reading news, entertainment, communication, decision making or anything else, mobile has become our favorite tool for everything we do. Similarly it’s the first choice of online shoppers with more and more people buying through Magento App Development.

For modern retailers, mobile is a very powerful and useful place to connect with the target audience, but since the mobile is a personal medium, most businesses and marketers make massive mistakes that turn off the customers forever.

Here’s what you should be looking out to avoid those mistakes:

Don’t Treat Mobile Experience as Desktop

Mobile app is just a smaller version of the brand’s desktop website. A Magento App Development enables the same functionality and shrinks it down to the smaller screen. But, mobile devices are quite different to the desktops hence should be treated differently for the new opportunities it provides.

It is fairly common that shoppers will input the same amount of information on the mobile apps as they do on the desktop, but it is worth remembering that input on smaller screens is more time consuming than the desktop. Hence it is important to design with that in mind. The strategy should be focused on what is truly important.

Building an App without a Marketing Plan

You must have heard about the leading apps enjoying great download rate on the app stores, but that doesn’t mean your app will garner the same downloads. Online shopping brands can take advantage of their web presence to properly market and promote a new app.

Your website landing page should be optimized in a way that shoppers know that there’s a mobile app available as well. Make sure to get familiar with the most common app discovery paths. However, it is worth noticing that a wide number of businesses completely neglect the importance of their app’s title, keywords, and descriptions.

Assuming People Will Use Your App Just Because You Have It

The top most common mistake businesses make is assuming that simply creating a Magento mobile app will lead to great success. For most apps, 90% of the people who download your app are gone within 6 months. When you’re investing into the ecommerce app development, it is smart to have an understanding of why people would return to your app.

People will use your app only if it has ongoing value for them. It is very important to have a focus on the design and User Experience parts of your app.

Conclusion

Magento mobile app is an incredibly powerful way to connect with your online shoppers and drive your entire company’s marketing efforts forward. It is important to spend some quality time on upfront planning for your marketing efforts to take advantage of the unique qualities of mobile devices.