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Most Common SEO Mistakes To Avoid

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Your efforts of developing a vibrant, user-friendly, and rich-featured eCommerce store can go in vein if it’s unable to reach your target audience. Hence using the Magento Search Engine Optimization is your best bet to get the organic traffic to your website and to increase brand awareness on virtual world. If you have already hired a team of professional SEO experts, but still you are not getting right visitors, then it’s the time you look into the techniques being used for your website’s digital marketing techniques. Thousands of online shopping websites are introduced daily making the competition tough, effective SEO campaign is required. Here are some common mistakes you should avoid: Wrong Keywords Keywords are the soul of digital marketing campaign. If you’re using the wrong keywords, then the whole campaign is likely to go in vein as your target audience can’t find you online. Wrong keyword selection will lead you nowhere. Make sure your digital...

Top 4 Ways To Use SEO & Paid Search Together

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Today, the competition in the eCommerce marketplace is higher than ever before with many leading giants already enjoying the top positions. Entering the marketplace can be tough for the newbies, but even tougher is to survive in the cut-throat competition. Using premium Magento extensions , innovative designs, attractive offers, etc., can be a solution, but there’s nothing better than using the perfect combination of Search Engine Optimization and Paid Search or PPC. Attracting more visitors to an eCommerce business is the main concern of any online retailer and SEO and PPC are the only effective ways of doing the same frankly. While SEO is extremely low costing, it takes time to produce results and PPC may be quite costly but yields quick results. Earlier, both the processes were used separately, but the time has changed and now they have been brought together for better website rankings. Here are some amazing tips to use PPC and SEO together for better search results....

Challenged with Magento & How to Overcome Them

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For a small eCommerce business to thrive amidst the competition, it’s important to be technically sound and perform better to avoid the bounce rate. And of course the base of the technical infrastructure of the business is the platform they are based on. Magento happens to be one of the most dominating platforms these days, thanks to the amazing performance and wide range of Magento extensions . In spite of being one of the most well established eCommerce platforms, you are still bound to face some challenges during the development.  Here we’ll discuss some of the common hurdles an eCommerce store might come across during custom development and how you can overcome them. Migrating to newer version If you are already running an online store, it can be a little cumbersome for you to move to the newer version of Magento. While many of us might consider being on the existing version, but it is crucial keeping in mind the security and the advanced technology it offers. Up...

Amazing Ways To Increase Customer Trust

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Trust plays a vital role in the successful career of your online shopping business and helps increase your conversion rate. Building a level of trust with your customers is vital as they’re going to buy from a brand that they know from their desktop of mobile device only. And because there’s no shortcut to making this work, it takes time and patience. Making shopping convenient with Magento extensions and delivering quality products are some very important factors of making buyers believe on your brand along with some other crucial factors. First, understand that eCommerce acquires a lot of data. Keep things simple when gathering information while asking visitors to sign-up for newsletter or profile creation like name, email address etc. However, many retailers are collecting further data, such as birthdays and location. During the checkout process, more personal details may be required such as address, delivery address, card details, security number, email address, ...

Get 50% Discount on Magento1 & Magento2 Extensions

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Ho ho ho! Finally it’s Christmas, and we all are excited as the festival season not only brings lot of happiness but also countless discount offers and gifts as well. Emagezone brings to you another reason to smile with one-in-a-year discount offer on Magento extensions . This Christmas– Get 50% discount on Magento1 & Magento2 extensions . Hurry up, this is a limited time offer and the discount can be availed from December 16 to 25, 2016. In order to make the process easier for you, we are not going to ask for any coupon code. Just visit Emagezone website and get yourself the discount. Purchase any Magento1 or Magento2 Extension and get 50% discount instantly. No cashback, no emoney deposited in your wallet. As an industry leader in Magento Development for over 10 years and 100+ Magento extensions listed on the store, Emagezone has always been an easy service to avail, because we offer the unbeatable Magento development services that help attract more vi...

How to Protect Magento Store from Being Hacked

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Because Magento enjoys the largest slice in the eCommerce marketplace with more than 56,000 online shopping stores doing great business on Magento, wide range of Magento modules available and the percentage increasing each day, Magento stores are the prime target of cyber criminals. However, most ecommerce merchants rarely care about Magento security practices.  Usually, these nefarious elements invade online businesses to conduct suspicious activities like: Pishing Spamming Stealing user data Although Magento regularly updates and releases security patches to help eRetailers protect their stores, there are Magento security best practices to follow in order to ensure the safety of the users and crucial data. Best Practices to Protect Your Magento Store When you have an online store, trust plays an important part because no user will want provide the credit cart details if they feel something fishy about your platform. By following the checklist, you c...

What Are the Benefits of Using a Smart Search Module?

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One of the major contributors to the rising online shopping marketplace is the convenience of shopping from a wide range of product without the limits of time and place. The two terms “Convenience” and “Wide range of products” are very important and go hand in hand. When entering online shopping world, you can’t afford to have a limited portfolio, but imagine having countless products but your consumers cannot find the one they are looking for. This is the reason premium Magento extensions are available to make search on your eCommerce store easier for the consumers. This features not only helps your consumers find desired products but also is an important touch point with your consumers. Using a search module, businesses can draw valuable insights into the buying habits from shoppers’ search behavior in order to target them more effectively. Search Module Drives Evolved Consumer Experience An effective search feature directly influences the conversion rate positivel...